​Over the past two years, I have successfully renewed and expanded the Finance Client account, strengthening the relationship and broadening the scope of our SEO and content work.

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• Full-scale Content Optimisation:

  • Keyword research and content gap analysis

  • Content calendars and strategic planning

  • Article production adhering to Australian finance industry standards, including ASIC Regulatory Guides (e.g., RG 234 for digital disclosure), APRA Prudential Standards, and AFCA guidelines.

• Backlink Acquisition:

  • Securing high-quality Australian backlinks to strengthen site authority and referral traffic.

• Technical SEO:

  • Regular technical health checks and Core Web Vitals audits.

• Site Architecture:

  • Comprehensive site restructure recommendations.

  • Smaller-scale optimisations, including main menu keyword and structure improvements.

• AI & LLM Reporting:

  • Extensive AIO (AI Overviews) and LLM (Large Language Model) reporting via BigQuery.

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Key Achievements

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- Traffic Milestones: Monthly clicks hit 300K for the first time in December 2024, surpassing the previous record of 253K in July 2024.

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- Page Performance Gains:

• Pages with metadata updates: +45% MoM increase in clicks

• New Super pages: +40% MoM increase in clicks

 

-  December '24 Core Update Impact:

• Finance Client now ranks for +18% more keywords post-update.

• +10% increase in keywords appearing in the top 3 positions.

• +8% increase in keywords ranking on page 1.

• +4.5% MoM increase in clicks, despite December typically being a slow season.

 

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​​​​​-  AI Overviews & Search Visibility:

• AI Overviews now appear for Finance Client’s keywords, currently impacting 4% of tracked queries.